Being digital requires being open to reexamining your entire way of doing business and understanding where the new frontiers of value are. For some companies, capturing new frontiers may be about developing entirely new businesses in adjacent categories; for others, it may be about identifying and going after new value pools in existing sectors.

He recogido esta frase de un artículo del McKinsey Quarterly que me ha parecido muy acertada, porque lo dice todo.