Any entrepreneur has to address the average investor decision process in the right way, and to do this, has to prepare a document or a presentation explaining his or her Business Plan containing at least this following 10 points:

1. Who me and my partners are

2. What is our business proposal

   • What we offer

   • What is our target client

3. What are the characteristics of our target market

   • Definition, boundaries, size

   • Competitors

   • Market dynamics

4. How we will produce and sell our product or service

   • Production strategy

   • Selling strategy

5. Why we believe that we will be able to enter that market and gain that niche

   • Differentiation

   • Value proposal advantages

6. What are our financial projections

   • Sales

   • Mrgins

   • Income

   • Cash flow

   • Capital needs

7. What we want from a potential investor

   • Money

   • Support

8. What we believe that is our premoney value

9. What terms of governance we propose

   • Board of director

   • Shareholders agreement

   • Information to shareholders

10. What is the exit strategy for our shareholders